The key to successful broker relationships? Trust and responsiveness when working to close deals. "When our broker partners know we’ll pick up the phone, respond quickly, and give honest feedback, it builds confidence," says Chris Schneider, Director of Commercial Sales, recalling a recent success story in Holland, Michigan, where a broker facilitated a smooth transaction for a borrower needing funds for tenant improvements. Despite potential environmental concerns, Advia found a cost-effective solution that saved the client thousands, thanks to proactive communication and a strong broker relationship.
Advia Credit Union’s model emphasizes long-term relationships over one-off transactions. "We’re not chasing volume," Schneider explains. "We want to grow with our members and help them succeed." This philosophy extends to new markets, where Advia is expanding through strategic acquisitions. "Our marketing and lending teams work together to build trust in the communities," he adds, highlighting Advia’s growth in the Illinois and Wisconsin markets.
Schneider’s advice to brokers is simple: strive to build strong relationships and provide accurate, detailed information upfront at Advia. "The better the package, the faster we can move," he says. "And when brokers and lenders work as true partners, everyone wins."
Do you have Commercial Banking questions? Our team is here for you. Contact our Treasury Management Team or visit your local branch.
