- People Working at Credit Unions
- Credit Unions Put People First
- Credit Unions Ask for Your Feedback
- Credit Unions Can do More When They are Your Financial Insitution
- We Live in the Same Community
- Your Credit Union Belongs to You
People like credit unions. 41% of consumers have an account with one; many of us have since we were knee-high. We like the small, focused, community-based vibe of our credit union. The competitive interest rates and quality financial products. But more than anything, we like the familiar, friendly faces of our local credit union branch. They know us and we know them.
But wait—do we know the folks working at the credit union?
Advia Credit Union has been proudly serving its members for 90 years, undergoing multiple expansions, acquisitions, and countless internal promotions. With all those changes over the years, it can be easy to lose track of the faces and names you’ve grown accustomed to at your local branch. But more than that, it’s easy to overlook the cornerstone values that drew you to bank with a credit union in the first place! With that in mind, here are five things you might not know about Advia and how it serves and supports your financial wellness behind the scenes:
#1 Credit unions put people first… they aren’t just saying that.
Credit unions are member-owned, not-for-profit financial institutions. We don’t answer to shareholders; we answer to you, our members! That means every financial product, service, feature, and bonus available from Advia has gone through the same rigorous process of concept, design, implementation, and review to ensure that our membership reaps the maximum benefit. When the credit union succeeds, our members succeed. And vice versa! And how do we know when our products and services are hitting the highest standards? We go straight to the experts.
#2 Credit unions ask for your feedback.
Have you ever given a comment to an employee and felt you were talking to a brick wall? That’s not how we do things at Advia. Our organization is built upon financial wellness and driven by the best interests of our members. That means we’re always listening to you! From every online review or social media comment, no matter how positive or negative, all the way up to your conversations with branch tellers and managers. It's your feedback and suggestions that help to foster innovation and drive progress; one of the four core values of this organization.
#3 Credit unions can do so much more for you when they’re your primary financial institution.
When was the last time a bank rewarded you for being loyal? That’s exactly what we do at Advia. Your accounts should work harder for you, and that’s where our Advantage Plus Rewards program comes in. When you make Advia your financial destination, you unlock a world of benefits designed to put more money back in your pocket. We’re talking 5% APY on Checking, 3.50% APY on High Yield Savings, loan rate discounts, and CD rate bonuses—just for doing what you already do. It’s our way of saying thank you for being a member.
#4 We live in the same community.
Giving back isn’t just a nice idea—it’s part of who we are. Through the Advia Foundation, we invest in the future by awarding scholarships to students, grants to nonprofits, and funding for educators who are shaping the next generation. In 2024 alone, we gave $1 million back to our communities through sponsorships, donations, and volunteer efforts—and we’re doing it again in 2025. Whether it’s supporting storm relief efforts, matching donations for health causes, or empowering local organizations through our Advancing Lives Grant, we’re committed to making a real difference. And with our Advia ACTION Hours Program, our team members get paid time off to volunteer—because we believe strong communities start with people who care.
#5 Your credit union belongs to you.
With a credit union, you’re not simply trusting an impartial company with your money. You’re partnering with an ally. With a friend and neighbor whose success is directly tied to yours, and to the communities we all share. Advia is built upon four Core Values: Act with Integrity, Drive Progress, Build and Strengthen Relationships, and (most importantly) Keep People at the Core. Everything we do is dictated by those values from the very first moment you step inside your local Advia branch.
See? Now you know a little bit more about the familiar faces working at your local Advia Credit Union location.
About Advia Credit Union: Advia's mission is to provide financial advantages to its members. With $3.7 billion in assets, Advia seeks to provide quick and easy access to money and time-saving financial tools to nearly 200,000 members in Michigan, Wisconsin, and Illinois. Advia’s team of over 600 professionals delivers excellent service and innovative products at 34 locations and via digital and mobile platforms. Advia is guided by its core values: driving progress, acting with integrity, building and strengthening relationships, and keeping people at the core. Visit adviacu.org to learn more about how Advia provides Real Advantages for Real People™.