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Advia Credit Union Contributes Over $20K to Storm Affected Communities after Tornadoes

05/2024

In response to the devastating tornadoes that recently struck Kalamazoo County and other surrounding communities, Advia Credit Union mobilized quickly to support the affected communities. Through a range of initiatives, Advia committed to providing immediate relief and assistance to those impacted by the storm.

"Advia has made a significant contribution of $20,000 to the Kalamazoo Community Foundation's Community Urgent Relief Fund," said Jeff Fielder, Advia's President and CEO. "We understand the profound impact these tornadoes have had on our community. This donation is just one part of our ongoing mission to provide financial advantages within the communities we serve."

Advia's efforts include financial assistance, volunteer support, and partnerships with local organizations to ensure comprehensive aid reaches those who need it most. The credit union is dedicated to standing by the community throughout the recovery process, demonstrating their unwavering commitment to making a positive difference.

Fielder said these funds will be allocated to 501c3 nonprofit organizations, individuals, or groups with a 501c3 fiscal sponsor, as well as public entities that are directly assisting residents of Kalamazoo County and Kalamazoo County households impacted by the tornadoes. Priority allocation for these funds include direct cash assistance, temporary housing support, critical home repairs, assistance with replacing essential items, and costs associated with disaster response and volunteer management.

Dr. Grace Lubwama, a Director on Advia's Board of Directors and the President & CEO of Kalamazoo Community Foundation, shared her thoughts: “Advia Credit Union's generous donation of $20,000 to Kalamazoo Community Foundation for tornado relief embodies the spirit of philanthropy and community support. Their commitment to aiding those affected by the recent disaster is truly commendable and exemplifies the power of collective action in times of need. We extend our deepest gratitude to Advia Credit Union for their invaluable contribution toward rebuilding and restoring hope in our community."

Other key areas Advia is supporting include:

  • Monetary Donations: Advia donated $1,000 each to the Salvation Army and the American Red Cross, organizations that tirelessly provided essential services such as food, shelter, and support to displaced residents in the aftermath of the storm.
  • Essential Supplies: Advia provided vital supplies directly to the residents of Pavilion Estates, including toilet paper, baby wipes, formula, lanterns, cleaning supplies, and batteries.
  • Employee Volunteerism: Advia employees are actively volunteering their time and efforts to assist with cleanup and provide support to those affected by the tornadoes. Advia team members will continue to be involved in community outreach and relief efforts.

"Keeping people at the core is a value that resonates deeply for our credit union, and we will continue to look for ways to support families and businesses within our communities,” said Nancy Loftis, Vice President of Marketing and Public Relations for Advia.

Through these efforts, Advia aims to not only address immediate needs but also contribute to the long-term recovery and resilience of the communities it serves.

For more information about Advia Credit Union's relief efforts, please visit https://www.adviacu.org/relief.

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Advia Credit Union's $20,000 contribution to the Kalamazoo Community Foundation's Community Urgent Relief Fund is celebrated by (left to right): Tim Merwin, Advia's Chief Lending Officer; Dr. Grace Lubwama, President & CEO of Kalamazoo Community Foundation; Nancy Loftis, Advia's VP of Marketing and PR; Taylor Bird, Advia's Manager of Marketing; and Alyssa Stewart from the Kalamazoo Community Foundation.

About: Advia Credit Union

Advia Credit Union's mission is to provide financial advantages to its members. With $3 Billion in assets, Advia seeks to provide the quickest and easiest solutions available to maximize the financial value to nearly 200,000 members in Michigan, Wisconsin, and Illinois. Advia's team of over 500 professionals delivers excellent service and innovative financial products at 28 locations and via digital and mobile platforms. Advia is guided by its core values: driving progress, acting with integrity, building and strengthening relationships and keeping people at the core. Learn more by visiting www.adviacu.org.