Real Advantages for Real People.™
Advia Credit Union’s central philosophy is to conduct business in ways that benefit others in terms of financial advantages.
We define “real advantages” as competitive deposit and loan rates as well as low-cost financial tools that help members save money. We continually invest in new digital technology with the goal of helping people save time. We are driven to expand our geographic footprint to help more individuals, families, and businesses throughout our defined field of membership have access to competitive financial services. And finally, we are committed to giving back to those we serve and in our communities through volunteerism, sponsorships, grants, and donations.
We consider “real people” as just that – the everyday people we know, serve, and employ. It includes area individuals, families, and businesses. It includes our team and vendor partners. And it includes embracing a diverse, equitable, and inclusive culture which celebrates those with varying income levels, educational and cultural backgrounds, age differences, religious beliefs, ethnic and racial diversity, and all gender and sexual orientations.
Our core values provide the foundation for our team culture and brand attributes which uniquely separate us in the marketplace by delivering exceptional convenience and service experience.
Every business decision we make rests within the framework of these values. Furthermore, when external economic, cultural, societal, and political forces bring into question how we respond as an organization, we look to these for guidance. To say “our core values mean everything to us” is an understatement.
Act with Integrity
Holding ourselves accountable to doing what’s right.
Hiring and training the right people for the job – those committed to improving our organizational culture and living our mission of providing financial advantages for those we serve.
Fair and equitable operational practices - including adherence to Equal Opportunity Lending standards, and unbiased treatment of members, team, and community partners.
Being honest and transparent in our business decisions, service pricing, products, and member disclosures.
Forward thinking, being spirited in delivering extraordinary solutions.
Engaging a spirit of innovation – being proactive rather than reactive in developing new digital service tools, both for our membership and for our infrastructure.
Keep People at the Core
Delivering extraordinary service.
Surveying our members regularly following branch, phone, and digital service interactions to look for better ways to meet their needs.
Engaging our team in regular training regarding cultural diversity, equity, and inclusion; and creating an environment for both our team and members to feel recognized and respected for their unique characteristics and differences.
- Average 2020 member savings. Loans subject to approval.