Advia Credit Union Recognized as a Best-in-State Credit Union by Forbes


Kalamazoo, MI – Advia Credit Union has been named as one of the Best-in-State Credit Unions by Forbes Magazine. This prestigious award is presented by Forbes, a business magazine and global media company, as well as Statista Inc., the world-leading statistics portal and industry ranking research firm.

“It’s an honor to obtain this recognition by Forbes,” said Jeff Fielder, Advia’s President & CEO. “At Advia, we strive to keep people at the center of everything we do. We feel this award reflects our promise to our members and our commitment to continuously grow as an organization.” Fielder further said, “I want to thank our amazing team throughout Michigan, Illinois, and Wisconsin, who work so hard every day to provide exemplary member service. It’s this level of dedication that helps separate Advia from other financial institutions.”

Forbes and Statista identified America’s Best-In-State Credit Unions in 2022 based on an independent survey of approximately 26,000 U.S. consumers who were asked to rate credit unions that they have or previously have had checking accounts. Final rankings were based on the financial institution’s commitment to trust, overall customer service, financial advice, in-branch and digital services, and customer terms and conditions.  

In 2022, Advia added over 18,000 new members and is ranked in the top ten credit unions in Michigan in terms of overall assets held.

About Advia Credit Union
Advia Credit Union’s mission is to provide financial advantages to its members. With nearly $2.9 billion in assets, Advia seeks to provide quick and easy access to money and time-saving financial tools to nearly 200,000 members in Michigan, Wisconsin, and Illinois. Advia’s team of over 500 professionals delivers excellent service and innovative products at 28 locations and via digital and mobile platforms. Advia is guided by its core values: driving progress, acting with integrity, building, and strengthening relationships, and keeping people at the core. Visit www.adviacu.org to learn more about how Advia provides Real Advantages for Real People™.